Rendering Strategies for the Web That's Coming

Your rendering strategy was probably decided by your engineering team, for your users. I make the case that it’s also one of the most consequential SEO decisions you’re not actively managing - and that the gap is only growing as AI crawlers and agents become a meaningful source of traffic and visibility.

This session goes past traditional crawler considerations to address two converging shifts: the growing popularity of LLM-driven search, and the coming agentic web. I map each rendering approach to its real-world impact on discoverability, structured data accessibility, and agent compatibility, and leave you with a practical framework for auditing and future-proofing your site for what comes next.